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SirHowy Valley Foods Limited (Real Crips)

Brand Description

SirHowy Valley Foods Limited is a small manufacturer in the UK of Kettle Fried Chips sold under the trade name Real Crips. In december 2007 SirHowy Valley Foods was acquired by Tayto and now part of the Tayto Group.

REAL crisps, renowned for their quality and robust flavors, are hand-cooked in Northamptonshire, England, with British potatoes sourced locally within a 30-mile radius of the factory wherever possible. These crisps are batch-cooked in 100% rapeseed and sunflower oils for three times longer to ensure even frying and exceptional crunch.

REAL provides a wide variety of punchy flavors, including classics like Sea Salt, Strong Cheese & Onion, and Sea Salt, Malt Vinegar, as well as unexpected selections like Roast Ox, Ham Colman's Mustard, and Chicken Peri-Peri. Sweet Chilli and Jalapeno provide a spicy sensation, while Smokin' BBQ has a chargrilled, smoky flavor.

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News for this Brand

UK potato chips brand Real crisps runs "political campaign"
April 11, 2010

UK potato chips brand Real crisps runs 'political campaign'

Real Crisps, a popular hand cooked crisps and chips brand in the United Kingdom, is embarking on an innovative campaign in a bid to unveil who UK consumers think will be the REAL leader of the country
 Real Crisps
January 04, 2010

The REAL deal for crisps and chips

REAL, the hand cooked crisps and chip brand has overhauled its packaging and flavours to reveal a brand new look for the first time in almost a decade.The investment across the range of classic and innovative flavours will stir up consumers' taste buds...
 Real Crisps
March 05, 2009

Real crisp success underlines consumer shift to hand-cooked crisps

Spotting a market opportunity ten years ago, John Mudd set out to create an alternative to mass-produced crisps, building a business that today sees 2.5 million packs of Real hand-cooked crisps sold each week in the UK."My objective was to design ...
 SirHowy Valley Foods taken over by Tayto
November 29, 2007

Tayto takes over Sirhowy Valley Foods, the firm behind Real Crisps

The company behind Real Crisps, Newport-based Sirhowy Valley Foods, has been acquired by the Tayto Group. Northern Ireland-based Tayto is the third biggest crisp brand in the UK, having already acquired Golden Wonder, and the acquisition takes the gr...