New director of marketing and industry affairs for Washington State Potato Commission

The Washington State Potato Commission announced the recent addition of Ryan Holterhoff to their organization as the Director of Marketing and Industry Affairs.

Ryan joins the Washington State Potato Commission having spent his career in various roles as a marketing and communications professional. He will be responsible for numerous duties for the Washington State Potato Commission including;working cooperatively with various state potato organizations, potato growers, agricultural commodity groups, private companies, media contacts, and other state agencies.

Through these efforts, Ryan will focus on developing programs and materials to assist in promoting and educating the industry and public regarding key issues, activities and events impacting the Washington State potato industry and about Washington State Potato Commission's activities.

"We're excited to have Ryan on board to help us better communicate the story of agriculture and the potato to the public, says Chris Voigt, WSPC Executive Director. "Ryan's skills are a good match for our organization and the potato growers will appreciate his new ideas, his enthusiasm, and his professionalism."

Prior to joining the WSPC, Ryan worked as the Communications Manager for Canfield, in Ephrata, WA. A native of the Columbia Basin, Ryan is a graduate of Brigham Young University, in Provo, UT. He and his wife, Lisa, reside in Moses Lake with their three young children.