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The NPD Group

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Company Description

The NPD Group, Inc. provides market information, tracking, analytic, and advisory services to help clients in making better business decisions in the Americas, Europe, and the Asia-Pacific.
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News for this Company

IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior
March 14, 2023

IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior

Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") unveiled a new combined company name and brand identity: Circana.
IRI Releases Latest Insights on Food Inflation Impact on Consumer Shopping Behavior
August 12, 2022

How does Food Inflation Impact Shopping Behavior? An update by IRI.

Information Resources, Inc. (IRI®), which recently merged with The NPD Group to create a leading global technology, analytics and data provider, released new insights about food inflation
In-home dinners will remain elevated above the pre-pandemic level through 2024
July 10, 2022

NPD: Consumers will continue to eat more dinners at home

Inflation and other rising costs have consumers looking to cut expenses, and eating more dinners at home is one way they do it. Out-of-necessity dinners at home peaked during the pandemic but have since normalized.
U.S. Quick Service Restaurant Traffic Growth Stalls in 2016 and Full Service Visits Decline
April 01, 2017

U.S. Quick Service Restaurant Traffic Growth Stalls in 2016 and Full Service Visits Decline

QSRs, which represent 80 percent of total commercial foodservice visits, realized no traffic growth in 2016 and total foodservice traffic dipped slightly.