New 'Big Idaho Potato Truck' Commercial starts airing tomorrow.

The Idaho Potato Commission is on a roll! Tomorrow they start airing the latest installment in their series of commercials starring the Big Idaho® Potato Truck, now in its sixth(!) year.

So does the real Idaho® Potato Farmer finally find his missing truck? We’ll never tell!

Watch the new commercial featuring Farmer Mark and the Big Idaho® Potato Truck on national cable networks including The Food Network, CNN, Headline News, Fox News and The History and Cooking Channels beginning November 11 to find out.

The commercials made their debut five years ago during the first Big Idaho® Potato Truck Tour. This year marks the sixth installment of the Idaho Potato Commission’s (IPC) wildly popular television commercials starring Farmer Mark and his on-going search for the elusive Big Idaho® Potato Truck.

Frank Muir, President and CEO, Idaho Potato Commission:

“Since we launched the campaign five years ago, we’ve received thousands of calls from folks located all across the country with updates on the Truck’s whereabouts.”

“One of the reasons the commercials have been so effective is because of the incredible consumer engagement component reinforced by the Truck’s nationwide tour when it was seen by tens of millions of people of all ages.”

The new commercial aired twice during the Boise State University and BYU football game on October 20 as part of the IPC sponsorship package and its long-standing support of the Broncos.

The commercial will air through early April, achieving more than 550 million audience impressions.