New GEA UK structure offers total solution to food sector

During the past few years many customers have indicated to GEA of their need for a more integrated approach to enhance the current reliable and efficient solutions and services for their facilities.

With this in mind, GEA embarked worldwide on a ground breaking group alignment to ensure GEA can offer the most advanced, efficient solutions and service in the market out of one point of contact – the new GEA UK. Until last year, GEA ran several independently organized companies for the different technological products and solution’s in the UK.

With the new organisation there is just one face for all UK customers which provides all GEA offerings. This is a vast difference especially when it comes to cross sector projects although the product and service portfolio remains unchanged.

GEA has a wide-ranging portfolio that spans almost the entire food chain and a wide range of other process industries – e. g. most of the products sold in supermarkets have been in contact with its technology. From standard plant systems to customised solutions, all GEA food processing technology is designed to meet optimum hygiene and quality standards, while operating efficiently and sustainably. The technical expertise is complemented by project management, planning and cost control services to help the customer achieve flexible and cost-effective food production.

Ilija Aprcovic, GEA UK Managing Director, commented: “We have now embarked on an incredible journey with our clients and are looking forward to incorporating all facets of their facilities into our integrated solutions and service offerings”.

The response from the market has been very encouraging for GEA, with many clients understanding the long term benefits of the integrated approach. One of the clients commented “Historically we would have taken silo views between our different processes; with all the inefficiencies this creates, going forward we are excited by the new set-up at GEA and look forward to a more consistent approach.”

Robert Unsworth at GEA said “Refrigeration and HVAC is consistently the main area of increased reliability and efficiency for many of our clients and with the knowledge transfer across the disciplines this will only increase in the years to come.”

Visit the new GEA UK at Foodex 2016 in Birmingham, Stand P210.