Walkers runs 'great British potato' crisp ad

Walkers has commissioned a new ad about the life of a potato crisp, in an effort to highlight the "three simple things"that make its potato snacks. 

The ad by AMV BBDO explains the three things are needed to create a packet of Walkers crisps – the "great British potato", sunseed oil and "seasoning with no artificial colours or preservatives". 

The light-hearted ad features a crisp falling from the top of the building, as its life flashes before its eyes, to the soundtrack of Queen's 1986 classic 'Who Wants to Live Forever'. The crisp lands safely in the hands of Gary Lineker, who has dived across the street to save it. 

The ad launches today. 

 

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