Fitfrying is a collaborative effort of nonprofit and for-profit companies with a mission to guide industry-wide, healthier frying efforts.
Premier partners are Bunge Oils, Frymaster, Lamb Weston and Monsanto. Supporting partners are The Idaho Potato Commission and Qualisoy.
According to Philippe Ballet, Monsanto’s Food Business Development Director, this is the first marketing program involving Monsanto’s new Vistive Gold low-saturate, high oleic, low linolenic soybeans. “We are thrilled to be part of this partnership that represents the entire value chain from seeds to fryer equipment. It all begins with the seed. We can put a lot of technology up front in order to make fried food healthier. Testing has demonstrated the oil to have excellent stability and flavor and when the oil was tested with French fries, saturated fat content was significantly reduced.” Said Ballet.
