T.H.E.M. and Zip-Pak to Showcase Zipbox Package Format and Mobile Marketing Technology at PACK EXPO

Technical Help in Engineering and Marketing (T.H.E.M.) and Zip-Pak will showcase the Zipbox™ at PACK EXPO International 2010, October 31-November 3 at McCormick Place in Chicago, IL.  An innovative package format that combines the convenience of a resealable pouch with the functionality of a folding carton, the Zipbox™ will be on display in the T.H.E.M. (#N-4330) and Zip-Pak (#S-1902) booths.

“The revolutionary Zipbox represents the latest consumer-focused packaging innovation because it is intuitive and easy-to-use,” said Neil Kozarsky, President at T.H.E.M.  “For brand owners, the package format maximizes efficiency through fill speeds and cube utilization.”

T.H.E.M. and Zip-Pak are also partnering with Iconoculture, PACK EXPO’s exclusive consumer and packaging insights partner, to demonstrate the latest advancement in mobile marketing technology, JAGTAG. A two-dimensional barcode, JAGTAG allows users to request and immediately receive information on their phone.

Users may scan and text or e-mail the JAGTAG accompanying this news article to receive more information on Zipbox™ and instructions for how to win an iPad:

• Take and send a picture of the JAGTAG;
• Verizon and AT&T customers text the picture to 524824
• All others text or E-mail the picture to zipbox@jagtag.com

The JAGTAG for Zipbox™ will also be featured on special promotional samples during the PACKEXPO.

“At Zip-Pak, we work closely with consumer product companies to understand the desires of consumers,” said Elizabeth Sheaffer, Marketing Manager at Zip-Pak. “We are confident that the package format is a forward-thinking solution that will impact the way products are delivered to market in the future.”

Ideal for cereal, snacks, cookies, frozen food, pet food and treats, and powdered laundry detergent, Zipbox™ features an airtight seal on the bottom of the package, eliminating the need for a liner to promote freshness and allowing for the addition of 10 percent more contents.