Fruit Logistica 2011 almost fully booked

Six months before the start of FRUIT LOGISTICA 2011, the leading international trade fair for the fresh produce trade is almost fully booked.

Some 2,300 exhibitors from all over the world will be presenting a complete range of products and services from all levels of the fruit and vegetable marketing sector on 9-11 February 2011.

Once again next year, exhibiting companies will be introducing their best innovations to compete for the FRUIT LOGISTICA Innovation Award. More than 50,000 trade visitors from some 125 countries are expected to attend the leading fresh produce trade event taking place at the Berlin Exhibition Grounds.

FRUIT LOGISTICA offers fruit and vegetable wholesalers, retailers, importers, exporters and growers excellent business contact opportunities along with a comprehensive overview of the global market. European nations exhibiting at FRUIT LOGISTICA include Italy, Spain, Germany, France and the Netherlands. A strong showing is also expected from other Mediterranean countries as well as from across North and South America.

The 30th Fresh Produce Forum takes place at the ICC Berlin on 8 February, one day before the trade fair opens. It will focus on "The true value of food in the discount era". The official FRUIT LOGISTICA reception will take place immediately after the Fresh Produce Forum. The opening reception offers exhibitors and top-level industry decision-makers an exclusive business and networking platform before the start of the trade fair.

FRESHCONEX 2011, the International Trade Fair for Fresh Produce Convenience, will take place parallel to FRUIT LOGISTICA in Halls 7.2a, 7.2b and 7.2c.

At Fruit Logistica and Freshconex a considerable number of potato (processing) related companies are exhibiting: see potato related companies exhibiting at Fruit Logistica 2010 and FreshConex 2010