Specialty potato market expanding
Researchers are developing new potato varieties that resist attacks by pests and diseases. There are even potatoes developed to resist pests in specific geographical areas. At the same time scientists are developing colored potatoes, which consumers prize for brightening potato salads and other colorful dishes. Demand for colored potatoes has been growing, but slowed during the recession. However, farmers plan to continue expanding production of the new potato varieties as consumer demand recovers.
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