A new BBC TV series, Beat the Boss, involves teams of youngsters and adults competing to devise new products.
For one of the programmes experts at Bradford’s Seabrook Crisps worked with teams to develop new ranges and flavours.
Three 11 and 12-year-olds were pitted against adults who are professionals in their own fields to see who could come up with the best crisp brand.
The teams worked closely with Seabrook Crisps’ chairman, managing director, commercial director, flavour experts and packaging designers, to come up with new brands and flavours.
Seabrook Crisps worked within a four-week time scale to produce the products and packaging for judging by a young audience.
Ken Brook-Chrispin, chairman and chief executive of Seabrook, said: “It was fascinating. To see the enthusiasm, knowledge and sheer talent radiate from these youngsters made me realise that this country’s manufacturing and marketing industry has some real talent in store for it.
The programme will be broadcast on September 16 at 4.35pm when the result will be revealed.
The brands and products created by the teams were produced purely for the purposes of the TV programme and will not be manufactured and sold by Seabrook Crisps.
