United Biscuits 'in secret bid for Premier Foods' Mr Kipling'

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United Biscuits 'in secret bid for Premier Foods' Mr Kipling'
November 17, 2008
Source
Manchester Evening News
United Biscuits - owner of Manchester-based McVitie's and other brands including Penguin, Jacob's crackers, Twiglets, KP and Hula Hoops - has made a secret bid to buy Mr Kipling from its rival Premier Foods, according to reports.

Premier Foods, which bought Mr Kipling with its acquisition of RHM two years ago, is understood to have rejected the £250m approach.
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  • Pladis (UK) Limited (United Biscuits)

    United Biscuits (UB) is a leading European manufacturer of biscuits. Until the sale of UB subsidiary KP Snacks to Intersnack - an agreement announced in December of 2012 - United Biscuits was also a leading manufacturer of nuts and savory snacks. Pladis (UK) Limited is trading name of United Biscuits.

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