United Biscuits' Mini cheddars 'Now with more cheese'

United Biscuits' Mini cheddars 'Now with more cheese'
October 15, 2008
Improving on perfection is always a high risk strategy, but brand owner United Biscuits’ (UBUK) reckons Mini Cheddars are now better than ever.

An improved recipe has added even more cheesiness to the taste and aroma of the iconic pub snack.

The new recipe snack will feature an on-pack message confirming ‘Now with more cheese’.
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