Launch of Jim Beam bourbon flavoured potato chips raise concern

Potato chips made to taste like Bourbon Whiskey have dismayed experts and parents, who say they send a dangerous message to young consumers.

The new Jim Beam-branded potato chip packets advertise alcohol to anyone who buys them - including children - Drug and Alcohol Services South Australia says.

While the food contains no actual alcohol, DASSA executive director Keith Evans said it was "incredibly disappointing"the product was available in supermarkets. "It's just a dumb thing to do,"he said.