Walkers, the UK's No.1 crisps and snacks manufacturer, is putting a massive £27 million (USD 54 million) marketing investment behind the Walkers brand this year, the biggest spend in the brand's 60 year history.
Walkers is an iconic British brand which is growing at +4.9% and eaten by more than 10 million British consumers everyday. This year Walkers is encouraging consumers to celebrate Britishness with a massive multi-million pound Home Grown marketing initiative.
This incredibly powerful campaign will help leverage the loyalty and emotional connection that British consumers have with Walkers, their No.1 Crisps brand and will reinforce the message that Walkers Crisps are made from 100% British potatoes.
