Pringles has always been one of the UK's most popular snacks but 2007 has been an even better than usual year. Not only has the last 12 months seen the exciting launch of new Pringles Rice Infusions, but the core range has gone from strength to strength.
New research has indicated that, as Christmas approaches, Pringles is the UK’s number one savoury snack choice during the festive season. In recent independent consumer research, 30% of shoppers chose Pringles as their first snack of choice for Christmas. This is a ringing endorsement for the enduring popularity of the Pringles range.
To capitalise on this opportunity, Pringles is now set to increase sales further this Christmas with special packs offering retailers a range of support to boost sales over the critical festive period, including ‘buy one, get one free’ on 230g packs and a range of festive in-store display materials.
