ITC Aiming for Top Spot in India

Indian giant ITC has announced that it aims to treble the turnover of its packaged food operations and to become the overall leader of the Indian packaged food sector by 2011.

The cigarette giant’s food units are growing at a rate of 68.17% annually.

Examples of ITC’s success include its Bingo brand of potato chips snacks, which captured an 11% share of the Indian market within six months of its launch, and its Sunfeast brand of biscuits, which currently accounts for 10% of biscuits sales in India.