McCain 'Potato Parade' viral hits 100.000 in one week

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McCain 'Potato Parade' viral hits 100.000 in one week

November 29, 2007
Source
Brand Republic

McCain Foods' first viral ad has been viewed by more than 100,000 people in 124 countries in its first week.
The viral, created by glue London and Aardman animations of Wallace &Gromit fame, invites users to create a personalised message. The viral shows a gang of walking, talking potatoes delivering messages in the form of a 'personalised potato parade' to family and friends.

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  • McCain Foods Limited

    McCain Foods Limited is an international leader in the frozen food industry and the world’s largest manufacturer of frozen potato specialities, employing approximately 18,000 people and operating 50 production facilities on six continents.

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