Flavor firm Wild reports seeing a surge in interest for its diacetyl-free butter flavors, following rekindled concerns in recent months surrounding the safety of the ingredient.
The group, which originally launched its flavors around four years ago, said that at the time it was "probably too far ahead of the trend". Now, however - especially in the past month - the company said its products are generating significantly more interest, and it is using this industry need as a platform to promote the ingredients.
Diacetyl, an artificial butter flavoring used in popcorn, pastries, frozen foods and candies, has been repeatedly linked to the debilitating lung disease bronchiolitis obliterans syndrome (BOS) in employees of popcorn plants.
The group, which originally launched its flavors around four years ago, said that at the time it was "probably too far ahead of the trend". Now, however - especially in the past month - the company said its products are generating significantly more interest, and it is using this industry need as a platform to promote the ingredients.
Diacetyl, an artificial butter flavoring used in popcorn, pastries, frozen foods and candies, has been repeatedly linked to the debilitating lung disease bronchiolitis obliterans syndrome (BOS) in employees of popcorn plants.
