Acquired by Chicago-based Ubiquity Brands in 2004, Lincoln Snacks generates approximately $45 million in annual sales of products which are available at all major grocers and large national retailers across the U.S. and internationally. Lincoln Snacks' Lincoln, Nebraska-based manufacturing facility will continue to produce the two brands. The brands will report up through ConAgra Foods' Snack Foods operation headquarters in Edina, Minn.
“This acquisition positions ConAgra Foods to further meet consumer demand for snacks,” said Gary Rodkin, chief executive officer of ConAgra Foods. “We plan to grow Poppycock and Fiddle Faddle through our marketing expertise and operating infrastructure, and we're pleased to welcome the brands into the ConAgra Foods portfolio.”
