Bingo carries forward the ‘Great Combination’ story for ‘Red Chilli Bijli Potato Chips’

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August 27, 2007
Source
Exchange4media

ITC Food’s Bingo is once again using the popular ‘Great Combination’ humour platform for its newly launched ‘Red Chilli Bijli’ flavour potato chips. With its previous campaigns having generated a huge buzz around the brand name, ITC Food has decided to take the next step of building on the ‘combination’ thought with a guiding philosophy for the entire Bingo range.

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  • ITC Limited

    ITC Limited is an Indian telecommunications giant and cigarette manufacturer diversifying in the Consumer Packaged Goods market, including the snack foods sector with its brand 'Bingo!' launched in 2007.

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