Circana

Primary tabs

Company Description

Now RI and NPD have come together to form Circana. Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise.

The company provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth and understand more about the complete consumer, the complete store, and the complete wallet. So the clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

Subsidiaries and Factory Locations

Information Resources, Inc. (IRI)

Information Resources, Inc. provides market and consumer information, predictive analysis, and foresight services.

The NPD Group

The NPD Group, Inc. is a market research company.

Product Types offered by this company

News for this Company

August 06, 2023

United States Potato Retail Sales See Double-Digit Increases July 2022 – June 2023

United States retail dollar sales of potatoes increased 16.8% July 2022 – June 2023, which closed with a strong quarter (April – June 2023) that saw retail dollar sales growth of 14.5% compared to the same period last year.