Venkataramana Food Specialities Limited (VFSL) has been a household name in the Indian snack food industry for more than two decades.
The company concentrates on developing and delivering snack foods with traditional values, and its main brand "PEPPY" has become synonymous with snack foods in India.
VFSL has a strong presence in both the "tasty" and "healthy" snack categories, with well-known brands such as Peppy, Piknik, Simba, and Senor Pepito.
As a market leader in Ready-to-Eat non-chip and non-ethnic snacks, VFSL focuses on healthier alternatives, with key features such as lower fat content, no artificial colors or preservatives, the use of natural spices, and trans fat and cholesterol-free snacks. All goods are completely vegetarian, and VFSL creates unique in-house flavors to meet consumer preferences.
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July 17, 2008
Snack Food market in India 2008 (GAIN report)
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