Belgium with record participation at Fruit Logistica 2023

From 8 to 10 February 2023, thirty-two Belgian suppliers of fruit and vegetables, potatoes and fruit trees, together with three trade associations and four fruit and vegetable auctions, will present themselves at the joint stand of Flanders’ Agricultural Marketing Board, VLAM, at Fruit Logistica in hall 27, at stand A 22.

Never before was the interest of Belgian exhibitors at the world fair as big as in 2023. The kingdom of Belgium is presenting itself at the 660 m² joint VLAM stand in hall 27 (stand A 22), with a record number of 40 companies, auctions and trade associations participating.

The spotlight is firmly on the portfolio of the fruit and vegetable, potato and fruit tree sectors thanks to luscious product presentations. The warm, wooden construction is the leitmotiv running through the pavilion decorated with attractive product photos and stylish accents.

Never before was the interest of Belgian exhibitors at the world fair as big as in 2023. The kingdom of Belgium is presenting itself at the 660 m² joint VLAM stand in hall 27 (stand A 22), with a record number of 40 companies, auctions and trade associations participating.

The spotlight is firmly on the portfolio of the fruit and vegetable, potato and fruit tree sectors thanks to luscious product presentations. The warm, wooden construction is the leitmotiv running through the pavilion decorated with attractive product photos and stylish accents.

In a time marked by recession, inflation and energy crises, naturally these topics will come up during conversations in the city on the river Spree. Thus, amongst other things, the question arises of how the fruit and vegetable sector is handling the current challenges.

What solutions can it offer? One thing is already clear: the sustainability trend that is already pronounced will gain further momentum. Consumers are clearly returning to traditional, seasonal vegetables. Producers and trade cannot turn a blind eye to this development.

In Belgium, the production of seasonal vegetables has been in high demand since year one. For example, Belgian endives or Brussels sprouts in winter.

What’s more, when the weather gets cold, there is great international demand for Belgian leeks. This winter, the production of crops in heated greenhouses will be drastically reduced due to the high energy prices, to then flourish at full force in warmer seasons.

Exhibitors at the joint Belgian stand, Hall 27 – Stand A 22