Indigenous-owned, Manitoba-based potato chips brand heading to shelves across Canada

An independent Manitoba-based, Indigenous-owned brand of potato chip will soon be on shelves across the country. Tomahawk Chips is the brainchild of Alfred Lea, who began the Native Canadian Chip Corporation in 2015.

Based in Riverton, Man., the chips have until now been sold in Manitoba, Northern Ontario, California, and on Amazon. Most recently, Lea signed on with Calgary’s Star Wholesale Ltd., to have his chips shipped to stores across Canada. He calls the development “overwhelming.”

Alfred Lea:
 

"You can’t quit, you’re the groundbreaker for a lot of the young people and youth, (and) that’s a responsibility I take seriously."

Bruce Marlow, National Sales Manager with Star Wholesale Ltd:
 

"We look forward to a bright future with Native Canadian Chip Corporation. Our initial delivery will be to western Canadian Pharmasave locations; IGA in BC; Calgary Co-Op, Rubicon Pharmacy; and Neighborly Pharmacy with stores in most Canadian provinces."

Notably, the distinctive packaging for his chips is designed by Indigenous artists, whose work Lea promotes through chip sales.
  Alfred Lea:
 

"Artists always have a hard time no matter who they are trying to promote their product to, and I thought if I could do something for them, that would make me happy. I purchased the rights to use it, but they can make prints and sell it on their own and I would promote them as the bags go store to store."

When he’s not busy building his snacking empire, Lea mentors youth about becoming entrepreneurs themselves at the Riverton & District Friendship Centre.

Alfred Lea:
 

"One day they’ll become my competition, but that’s fine. We have a store there, an e-commerce store type thing, and we teach them about running a business and stuff like that. I go there myself and … help them decide what they should do so they can get their projects underway."

He also intends to begin selling jerky, candy, popcorn and corn chips in the near future.