South Australia plans export of high quality crisping and seed potatoes to Thailand and Malaysia.

South Australia will actively pursue the Asian market for export of its crisping and seed potatoes. 

Outcomes from a Potatoes South Australia in-market supply chain analysis into the market potential in Malaysian and Thailand were delivered at an event in Adelaide earlier this month. The study was announced last year. 

Potatoes South Australia CEO Robbie Davis said the report made clear that a co-ordinated approach would benefit the industry the most. 

"What we want to do is look at certain markets were our product, our potatoes, are actually the ones which are acquired by these markets, not the ones we think they need," Ms Davis said. 

"We realised that if everyone gave a little bit, collectively, the result would be much better." 

Ms Davis said Thailand was identified as a market for both seed and crisping potatoes, while Malaysia has a demand for crisping potatoes. 

Also coming through the analysis was the importance of marketing on the quality front, not price. 

"We know we can't compete on price with those markets but we are the best in the world and they want premium quality," Ms Davis said. 

South Australia minister for agriculture, food and fisheries Leon Bignell was at the recent celebratory event and agreed the region's high profile potato reputation should be at the forefront of making Asian inroads. 

Robbie Davis said the next step will be to write a strategy from the outcomes.