Tyrrells launches poshcorn popcorn range

Tyrrells, the English snack brand, this week is unveiling its new Poshcorn popcorn range.

Popped at Tyrrells Court Farm, Tyrrells Poshcorn is positioned as a sweet-spot snack for consumers looking to cut back on treats such as chocolate.

The Poshcorn launch brings with it a raft of new developments, including a pack rebrand, recipe improvements (Tyrrells best-selling Sweet & Salty variant is now made with golden caster sugar), and two new flavours developed in partnership with its ‘popconnoiseurs’ consumer panel; Coconut & Caramel and Lemon Cupcake.

Tyrrells has played a key part in creating the sharing ‘ready to eat’ premium popcorn category, with the British appetite for premium popcorn leading to 32% MAT growth in the popcorn segment.

Jocelyn McNulty, Tyrrells marketing director said: “Our Poshcorn launch positions Tyrrells as delivering deliciousness in a category where taste is often sacrificed in favour of counting calories.

“With improved recipes and a pipeline of fantastic flavor and format developments, Poshcorn is ideal for women looking to cut back on sweet treats such as chocolate, but without having to sacrifice on delicious taste”.

Poshcorn is available in sharing and impulse packs from Waitrose, Ocado, Sainsbury, Tesco, Morrisons, Costa Coffee and quality independent retailers nationwide.

RRP £1.59 for sharing and 0.79p for small bags.