Avebe celebrates 100-year anniversary with connecting jubilee festival

The production location in Ter Apelkanaal and the farm of an Avebe member in Eerste Exloërmond welcomed around three thousand visitors. Together with their family and friends, members and employees had the opportunity to explore the past, present and future.

At the Ter Apelkanaal location, there was attention for all global production locations, for sustainability and for the end products in which the Avebe ingredients are used.

Buses and event trains trundled back and forth for tours around the location and to the Beuling family farm, to give visitors an impression of cultivation and production at Avebe. Children were entertained with potato crafts, and there were snacks, drinks and music to be enjoyed on the festival site.

At the Beuling family farm, there was attention for every possible aspect of the cultivation of potatoes. From historic farming equipment to the latest machines, and from the cultivation work by Avebe subsidiary Averis to the delivery of potatoes to the factory, it was all presented as festively as possible.