Television icon, Mr. Food (aka Art Ginsburg), and fitness guru Denise Austin launched the online contest that challenged health-conscious and resourceful home chefs to create innovative and easy-to-prepare Idaho® potato recipes that are easy on the waistline and the wallet. Each recipe was required to use Idaho® potatoes as a main ingredient (fresh, frozen or dehydrated) and have no more than 10 ingredients. All submissions were judged on originality and taste, ease of preparation, overall healthfulness and the approximate total cost of the ingredients. The contest ran from January 25, 2010 until April 30, 2010.
“The winning recipes really showcase the excellent nutritional value, affordability and versatility of America’s favorite potato, the Idaho® potato,” said Frank Muir, President and CEO, IPC. “Challenging economic times have prompted many to sharpen their cooking skills and get more creative with staples that have always been a bargain like Idaho® potatoes – a low-cost, nutrient-dense food that can be served at any meal. The winning recipes are fantastic! Congratulations to the winners and thank you to everyone who submitted an entry.”
