Walkers wholegrain snack SunBites in £5m TV and marketing campaign

Walkers, the UK's No. 1 crisps and snacks manufacturer, is launching a £5m television and marketing campaign behind SunBites – its first ever wholegrain snack brand.

SunBites, the most significant Walkers launch last year, is already worth £5.4m. The brand has helped to grow Walkers’ share of the £133m better-for-you sector with repeat purchase rates of 37% and since launch in September 2007, SunBites has secured 14% of the better-for-you market