La crisis empuja la venta informal de papas fritas en México

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december 11, 2008
Bron
El Excelsior
Con carteles en los cruceros y entradas a las estaciones de metro en la Ciudad de México se anuncia y vocea la oportunidad de comprar dos paquetes de papas Sabritas por cinco pesos, promoción que según los vendedores es “muy llamativa en momentos de crisis”.

Se trata de paquetes con 22 gramos de producto que solamente pueden encontrarse en la vía pública, pues en un recorrido hecho por Excélsior en diferentes misceláneas y tiendas de conveniencia fue imposible adquirir la presentación.

La empresa ha buscado ahorros en empaques al balancear el calibre de los mismos.

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    Sabritas serves as the umbrella brand under which PepsiCo markets Frito-Lay products in Mexico.

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