KETTLE® Chips (UK) launch Chef’s Signature Range

KETTLE® Chips, the favourite premium crisp brand in the United Kingdom, is pleased to announce the launch of Chef’s Signature, an outstanding new range featuring partnerships with some of the UK’s leading, premium food brands. Exciting new seasonings have been created by the KETTLE® Chips Chef, Chris Barnard, utilising his 25 years plus expertise to combine the highest quality food ingredients with hand cooked potato chips.

The new Chef’s collection consists of three exceptional, new seasonings:
 

• Gressingham Duck®, Plum Sauce & Spring Onion – this classic Asian inspired recipe combines delicious duck, from the UK’s leading duck brand, with the fruitiness of plum sauce and the freshness of spring onion.


• Yorkshire Wensleydale Cheese & Cox Apple Chutney – The Wensleydale Creamery is an award winning, independent traditional cheese maker. Their wonderful creamy, crumbly and full of flavour cheese is combined with a tangy, sweet chutney made from quintessential English apples.


• Maldon® Sea Salt Flakes – acclaimed internationally for its distinctive pyramid shape crystals and clean taste, the best artisan salt in the world is sourced from Maldon, in Essex where they’ve been producing it for 4 generations, over 130 years.

Chris Barnard, the man behind the Chef’s Signature comments:
 

“For over 25 years I’ve been passionate about using real food ingredients in all our recipes. I have therefore really enjoyed working with these leading British ingredient suppliers on this new Signature collection which I think will add something new and exciting to the crisps sector”

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The Kettle Chips Chef's Signature range backgrounder: How can duck work on a chip?

The Chef’s Signature range is available in 150g sharing bags with the added benefit of a re-sealable sticker, found on the back of pack, in the form of Chef Chris’ apron! A tactile finish has been included so that the chopping board provides the feel of the wood and glossy print has been used to really enhance the food ingredients on the front of pack. The recommended retail price is £2.29 per bag.

The new range is now available and will be supported by an above the line campaign, along with consumer PR and Social Media support. The press advertising will appear during November and December, in the run up to the busy Christmas period for sharing snacks. The ads highlight one of the brand’s key attributes – that the seasoning is developed with real food by a real chef. The ads tell the story behind the new range, providing an insight into Chef Chris’s recipe book and his inspiration for the new products.

The ads will feature in newspaper supplements and lifestyle magazines, including BBC Good Food, Delicious, Good Housekeeping, Olive, The Guardian, Times and Telegraph, driving awareness and trial in the lead up to the key selling period.

Andrew Slamin, Kettle Foods Marketing Director:
 

“Building on our heritage as the original sharing crisp brand which created the category over 25 years ago, this new range will help to capitalise on consumers’ desire to buy premium products with real quality and provenance. Chef’s Signature achieved outstanding results in consumer research and we are confident that it will add value growth to the category”

KETTLE® Chips is the UK’s original and number one premium crisp* with no artificial ingredients or added MSG. The commitment to innovation helps to keep the KETTLE® portfolio fresh and offers retailers something new for their customers.