KETTLE® Chips porks up its range with crispy bacon and maple syrup

KETTLE® Chips, the UK’s original and number one premium crisp, is introducing a new seasoning to its range of premium hand cooked chips – Crispy Bacon & Maple Syrup – its first offering made with real meat.

As an iconic brand KETTLE® Chips can help retailers to capitalise on consumer trends towards better quality snacking options with no artificial ingredients or added MSG. Their commitment to innovation helps to keep the KETTLE® portfolio fresh and offers retailers something new for their customers.

Like the rest of the eight-strong range, KETTLE® Chips Crispy Bacon & Maple Syrup are made simply from the finest potatoes, which are hand cooked in small batches, using sunflower oil, and then seasoned with authentic food ingredients.

KETTLE® Chips’ in-house chef Chris Barnard has developed the new seasoning which includes real bacon sourced locally from H.V. Graves, well-established Norfolk family butchers, and combined it with the luxurious sweetness of Maple Syrup.

“Lots of people have been asking us to make a real meat variant and Bacon is one of the UK’s most loved crisp flavours.” comments Andrew Slamin, Kettle Foods’ Marketing Director. He continues “This new combination also taps into the current ‘sweet & salty’ flavour trend so we are confident that our new addition will be a big success.”

Packaged in a bacon pink pack for stand-out, KETTLE® Chips Crispy Bacon & Maple Syrup come in both 150g sharing bags, and 40g handy packs, and are available in leading supermarkets and all good independent stores.

At a total market level, KETTLE® Chips is a top 3 sharing snack brand which has grown by 1.3% over the last 12 weeks. Within the Impulse market KETTLE® is performing strongly, ahead of the market, driven by both singles and sharing pack formats, based on value sales data from Nielsen value (12 weeks to 25th April 2015).