When the Utah State Aggies and the University of Ohio Bobcats go head to head in the inaugural Famous Idaho® Potato Bowl, there will be no question that the Idaho Potato Commission (IPC) is sponsoring the "spudtacular"showdown. In the tradition of the Orange Bowl and others that recognize the importance of a state's agricultural foundation, and on the eve of its 75th anniversary year, the IPC is proud to be the title sponsor of a Bowl game in their home state.
"The Famous Idaho® Potato Bowl provides a fantastic opportunity to showcase Idaho® potatoes, the state's top agricultural export, to millions of football fans and consumers around the country,"said Frank Muir, President and CEO, Idaho Potato Commission. "In addition to generating media coverage of the game itself, we've been able to leverage our sponsorship to communicate the versatility and nutritional value of Idaho® potatoes and remind folks to always looks for the famous 'Grown in Idaho®' seal."
Celebrity chef, Mr. Food, recently talked taters and football with IPC President, Frank Muir, on the blue turf at Bronco Stadium.
Among other highlights at the Bowl game will be the debut of the Great Big Idaho® Potato Truck, "the largest potato on wheels."Weighing in at more than 12,000 pounds, the 48-foot long, 12-foot wide and 11.5-foot tall Great Big Idaho® Potato will travel across the country next year visiting customers, stopping by trade shows and of course, meeting millions of Idaho® potato fans along the way. In celebration of the IPC's anniversary, the truck will help raise awareness and funds for the Meals on Wheels Association of America.
Source: Idaho Potato Commission
