McCoy’s launches man-sized marketing campaign to target football fans

United Biscuits UK (UBUK) a leading manufacturer of snacks, biscuits and cakes, is launching a £2m marketing campaign for McCoy’s to target football fans in 2010 and grow the bagged snacks category. The campaign will consist of a six month sponsorship activity with talkSPORT and see McCoy’s return to TV for six weeks with its memorable Man Crisps campaign from 1 February.

To drive sales for retailers, McCoy’s will feature on the UK’s leading commercial sports radio station to become talkSPORT’s official crisp partner for the FIFA 2010 World Cup from the beginning of February. The brand will feature on air every week in the lead up to the World Cup and during the tournament, the on-air presence for McCoy’s will be increased significantly. The brand will be featured on the talkSPORT website and within the radio station’s digital magazine, monthly competitions and additionally advertorials in Sport magazine.