Lance, Inc. and Snyder’s of Hanover, Inc. Announce Merger Completion

Lance, Inc. (Nasdaq: LNCE), and Snyder’s of Hanover, Inc. announced today the completion of their merger, first announced on July 22nd, 2010. The transaction brings together Snyder’s, a global leader in pretzels and a U.S. leader in specialty snacks that traces its roots to 1909, with Lance, a U.S. snack food leader in sandwich crackers, potato chips, and cookies founded in 1913. The combined company will have a well-established portfolio of snack food brands that includes Snyder’s of Hanover®, Lance®, Cape Cod®, Grande®, Tom’s®, Jays®, O-Ke-Doke®, Stella D’oro®, Krunchers!®, Archway®, Naturals® as well as Lance Private Brands, a leader in private label cookies and crackers. Products will include pretzels, sandwich crackers, kettle chips, potato chips, cookies, tortilla chips and nuts. The new company, named Snyder’s-Lance, Inc., will maintain the stock ticker symbol ‘LNCE’ with shares traded on the NASDAQ exchange.

“We are extremely pleased with the opportunity to combine two leading snack food companies in such a strategically compelling merger,” said David V. Singer, Chief Executive Officer of the combined company. “Combining our strengths in salty, cracker and cookie snacks creates the opportunity for scale in a number of competitive high volume categories. We will immediately begin the work of bringing our two organizations together in ways that maximize our potential growth and drive lasting value for stockholder, customers, business partners and our employees.”

Carl E. Lee, Jr., President and Chief Operating Officer of the combined company commented, “This historic transaction brings together many years of excellence in salty snacks and baking that will create a dynamic and competitive organization able to deliver superior customer service while continuing to be an important part to the communities in which we operate. We expect to drive our business through the strength of nationwide distribution, national advertising, and an excellent portfolio of products and capabilities that consumers prefer. We look forward to our collective success and the exciting times that are to come.”

Management Structure and Board Composition

Snyder’s-Lance will draw on an experienced and talented group of leaders from both companies. Michael A. Warehime, current Snyder’s Chairman, will serve as Chairman of the Board of the combined company, and W. J. Prezzano, current Lance Chairman, will serve as Lead Independent Director. David V. Singer, current Lance President and Chief Executive Officer, will become Chief Executive Officer of Snyder’s-Lance. Carl E. Lee, Jr., current Snyder’s President and Chief Executive Officer, will become President and Chief Operating Officer, and Rick D. Puckett, current Lance Executive Vice President and Chief Financial Officer, will become Executive Vice President and Chief Financial Officer of the combined company.

Snyder’s-Lance will have a 14 member Board drawn from the existing Boards of both companies. It will be comprised of seven Directors of the current Lance Board and seven Directors of the current Snyder’s Board. The company will have its corporate headquarters in Charlotte, NC and additional headquarters in Hanover, PA, where certain key leaders and functions will continue to be located.