The Idaho Potato Commission’s (IPC) 19th Annual Potato Lover’s Month Retail Display Contest triggerred retailers to pull out all the stops: Floor-to-ceiling, head-turning displays and increased retailer participation demonstrated that this retail promotion is more popular than ever.
“With potatoes being one of the only categories in the produce department experiencing double-digit volume growth, it’s no surprise we received close to 10% more entries than we did in 2009. Displays attract customers and by increasing potato sales, retailers are able to off-set some of the margins lost on items that are not performing as well,” said Seth Pemsler, Vice President, Retail/International, IPC.“
This contest has become a tradition for many retailers. It’s an easy and fun way for them to increase sales and possibly win a substantial cash prize for themselves and their store.”
To view photographs of all the winning entries, a complete list of winners and how the prizes were awarded, visit http://retail.idahopotato.com/plm.
