McCoy’s new Pub Grub range meets growing desire for best of British flavours

To meet the growing trend for strong, British flavours and generate extra sales for retailers, United Biscuits UK, a leading manufacturer of snacks, biscuits and cakes, is launching McCoy’s limited edition Pub Grub range.

The range consists of two classic flavours inspired from meals enjoyed in pubs across the UK, Lamb &Mint and Roast Beef &Horseradish and will be available for retailers to buy from the beginning of August.

McCoy’s is the third biggest brand in both crisps and snacks [in the United Kingdom] worth £90m RSV* and with a loyal following of male consumers, the latest limited edition is set to be in great demand.