Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.
Marzo 23, 2009
Carbon footprint labels should be displayed on new products say MPs
Labels showing a product's carbon footprint should be displayed on goods and services to help consumers tackle climate change, according to an influential committee of MPs.Some foods are already displaying "carbon reduction labels"alongside t...
Marzo 04, 2008
The Carbon Trust’s Euan Murray says that carbon labelling is proving a success
The aim in developing the carbon reduction label has always been two-fold. The first is to encourage businesses to measure, and then reduce, the carbon footprint of their products. All the partners who adopt the Carbon Trust label commit to a “reduce...