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Rold Gold Pretzels

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Brand Description

Rold Gold is a Frito Lay brand of Pretzels.

Rold Gold is currently the #2 pretzel brand behind Snyder's of Hanover

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News for this Brand

Rold Gold Celebrates 20th Anniversary of National Pretzel Day by Rewarding Pretzel Lovers in Northeast with $50,000
April 27, 2023

Rold Gold Celebrates 20th Anniversary of National Pretzel Day by Rewarding Pretzel Lovers in Northeast with USD 50,000

The iconic brand that's shown up for pretzel lovers for more than 100 years calls on snackers to share all the ways they Just Add Gold™ to their special moments for a chance to take home a share of the cash prize.