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Pop Secret

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Brand Description

Pop Secret is a brand of popcorn offered - both as natural kernels and in various flavors of microwave popcorn - by Snyder's Lance

The product line incorporates high quality details, such as Homestyle microwave popcorn with its larger salt granules and Jumbo Pop kernels which pop larger than conventional kernel popcorn.

These innovations provide a tastier and better snacking experience.

The product line also includes "better-for-you" items such as 94% Fat Free and 100 Calorie snack size options.

Pop Secret was introduced in 1985 by General Mills and was sold in 2008 for USD 190 million to Diamond Foods. In 2016, Pop Secret became a brand of Snyder's-Lance when it acquired Diamond Foods. Snyder's-Lance has meanwhile been acquired by Campbell soups.

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News for this Brand

Snyder's-Lance, Inc. announced today the completion of its acquisition of Diamond Foods, Inc.
February 29, 2016

Snyder's-Lance acquisition of Diamond Foods complete

Snyder's-Lance, Inc. (NASDAQ: LNCE) announced today the completion of its acquisition of Diamond Foods, Inc. (NASDAQ: DMND) ('Diamond Foods' or 'Diamond').
Warm Up Winter with Pop Secret Kernel Packs and Two New Flavors
March 02, 2015

Warm Up Winter with Pop Secret Kernel Packs and Two New Flavors

Starting this winter, fans can enjoy Pop Secret in three new ways – with handy new single serve Kernel Packs for the stovetop and two new microwave popcorn flavors – Double Butter and Sweet 'n Crunchy Cinnamon Roll.
July 21, 2010

Diamond Foods Achieves Record Performance for Emerald, Pop Secret and Kettle Brands

Diamond Foods, Inc. (Nasdaq:DMND) today announced that each of its snack brands, Emerald, Pop Secret and Kettle, achieved record sales and market share milestones in the U.S. Grocery Channel for the period ending July 10th according to AC Nielsen. In S...