Bingo

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Brand Description

Bingo! was launched by ITC Foods in March 2007 with a wide range of exciting packaged salted snacks. The range now includes multiple flavor variants of Potato Chips & Finger Snacks. The brand is associated with youth, fun and excitement. It fullfils the consumers need for variety and novelty in snacks. At present Bingo! has 4 sub-brands in its portfolio, each of which have unique values based on consumer need differentiation. The sub brands are:
  • Bingo! Yumitos (potato chips),
  • Bingo! Mad Angles (variations on the tortilla chip),
  • Bingo! Tedhe Medhe (a spindle shaped format)
  • Bingo! Tangles (a 3D style snack)

A Brand of:

ITC Limited

ITC Limited

Products Offered

Product Types offered by this Brand

News for this Brand

ITC’s Sunfeast takes on popular Bangladeshi potato biscuit brand
July 12, 2021

ITC’s Sunfeast takes on popular Bangladeshi potato biscuit brand

The brand’s latest potato biscuits will be available first in south India, West Bengal and markets in north-eastern states. These will be made available through ITCstore.in, general trade outlets and modern trade stores.
India
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Technico is changing the Potato Value Chain in India and beyond
July 06, 2021

Technico is changing the Potato Value Chain in India and beyond

Technico Agri Sciences Limited (a 100% subsidiary of ITC Ltd.) is an Agri-Biotech Company involved in the business of producing and selling 'Early Generation' high vigor seed potatoes, with its award winning TECHNITUBER® Seed Technology.
India
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India marketing war? Pepsico - ITC focus on healthier packaged snacks
March 25, 2015

India marketing war? Pepsico - ITC focus on healthier packaged snacks

As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.
India
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