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PotatoPro Newsletters

French fries back as USP for QSR’s
For many years you didn’t hear much on french fries from fast food restaurants. And that has hurt the product. If there is no pride invested in the product and if there is no effort to distinguish it from the neighbour’s french fries, quality might slide, the product easily becomes a bulk item and innovation in the category suffers as consequence.
Potato chips marketing exposed
I just came across a very interesting piece of research, that was also very nicely described in a blog post by one of the authors. A must read for marketers of potato chips - especially if you want to sell your chips expensive...
Thursday, December 1, 2011
Potato Recipes, the ultimate collection
At a time when a record number of people are looking for potato recipes - mainly due to the Thanksgiving holiday in the United States where (sweet) potato plays a star role - we thought: Why not create the “Ultimate Potato Recipe Collection”?
Thursday, November 17, 2011
Potato Production United States
Earlier this week the USDA has released their latest estimates of the 2011 fall potato production in the United States.
Thursday, November 10, 2011
Kees van Arendonk
Last week, Kees van Arendonk, chair of the Dutch Potato Association (NAO) spoke about the Dutch and Belgian french Fry industry on the occasion of the opening of the trading year of the Dutch potato markets (Goes).
Making the case for French Fries
During the Potato Expo, Frank van Schaayk (Regional CEO United States and South America McCain Foods) introduced the Alliance for Potato Research and Education in his presentation titled 'French Fries, Re-imagined'
United States Fall Potato Production 2010 down 8%
After months of speculation to what extent the potato production in North America would be reduced, as of yesterday we have the official estimates from the USDA for the United States. The long anticipated report 'Crop production (November 2010)' published November 9, provides detailed information on the fall potato crop in the United States.
Wednesday, November 10, 2010
United States Fall Potato Production 2010 down 8%
After months of speculation to what extent the potato production in North America would be reduced, as of yesterday we have the official estimates from the USDA for the United States.
Wednesday, November 10, 2010