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Frito-Lay North America (FLNA)

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Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
Subsidiaries
A subsidiary of:
  • IMAG!NE
  • Off The Eaten Path
  • Funyuns
  • Maui Style Potato Chips
  • Sabritones
  • Near East
  • MUNCHIES® Cheese Fix Flavored Snack Mix
  • Munchos potato crisps
  • Lays
  • Doritos
  • Tostitos
  • Cheetos
  • Fritos
  • SunChips
  • Ruffles

News for this Company

Four fan-favorite flavors return to store shelves as part of the new Lay's Flavor That Hits Home™ lineup
March 31, 2024

Lays Invites Fans on a Journey with locally Inspired Potato Chip Flavours

This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.
SunChips Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi
March 28, 2024

SunChips Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi

As the country prepares for the highly anticipated solar eclipse, SunChips® is stepping into the spotlight.
Lays New Sweet & Spicy Honey Flavored Potato Chips
February 21, 2024

LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton

Lay's® debuts of its latest flavor innovation: Lay's® Sweet & Spicy Honey flavored chips.
The JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day
February 10, 2024

Frito-Lay announces the annual Super Bowl Snack index: how you will snack on game day - on your couch

The first-ever Super Bowl in Las Vegas will be among the year's most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better.